Video marketing is the latest trend in digital marketing, and it’s not slowing down any time soon. With nearly every social media platform implementing video, it has become about 80% of all internet traffic. With the right tools and software, you can create personalized videos that speak directly to your prospects. And, once you do, video has long been proven to increase conversion rates by up to 200%. Does that sound like something you could get used to? Read on!
In the last few years, more and more businesses have started using video in their prospecting/marketing strategy and have reaped the benefits from it.
These statistics about videos used in email, social media, and sales strategies show how effective the video marketing strategy is:
Using Video in an Email:
- Using video in an email shows a 200-300% increase in click-through rates.
- Using the word “video” in an email subject line boosts open rates by 19%, increases click-through rates by 65%, and reduces unsubscribers by 26%.
Using Video in a Sales Strategy:
- 59% of executives would rather watch a video than read about the same topic. Consumers have also said they would rather watch a video about a product than read about it.
- Video increases your marketing duration—80% of users say they can recall a video ad they viewed in the last 30 days. The odds of a viewer remembering a static image or text after that long are very low.
- After viewing a video, 39% of executives call the vendor.
- Including a video on a landing page increases the number of consumers who are likely to purchase to 64%.
- The average retention rate of a personalized video is 35% higher than a non-personalized video.
- 35% of businesses use intermediate/advanced analytics to measure video performance to measure interaction, attention span, drop-off times, and influence or revenue.
- 65% of viewers watch more than ¾ of a video.
- 93% of marketers use video for online marketing, sales, and communication
- 52% of marketing professionals worldwide named video as the type of content with the best ROI.
- Companies that use video enjoy 41% more web traffic from searches than non-video users.
Using Video on Social Media:
- 82% of people prefer live video over standard social media posts.
- Social video generates 12 times the shares than text and images combined. On top of that, companies that use video see 41% more web traffic on their page.
Action!
With Hussle, it’s never been easier to make videos that leave an impact. Live allows you to create live interactive videos that speak directly to your customers and prospects. On top of that, you can create CTA’s that dot your screen as interactive links that your viewers can click without leaving the livestream!
Plus, the newest version of Live allows you to embed your recorded live videos directly onto your e-commerce site. Customers can click on the interactive links to add items to their cart without leaving the video. This is a great way to inform your customers about your products and ensure they know exactly what they’re purchasing before they click “buy now”.
With these video marketing statistics in mind, you may want to make the studio your next stop. Video is the best way to expand your reach to more audiences and start seeing results in your marketing efforts. The benefits of video await you!
To learn more about Hussle’s leading interactive technology, click here.
