How Hussle fits
Most CPG execution runs through people corporate doesn't directly control: distributors, merchandisers, ambassadors, and agencies. Hussle gives you one way to launch a program, keep everyone current, guide execution, and see how it performed.
New SKUs, promotions, and sell sheets change faster than the field's copies
One live library. Every distributor rep, merchandiser, and ambassador gets the current version of every launch and promo asset.
Store visits, sampling, audits, and activations are hard to see from corporate, especially when outside teams run them
Send each program out with its instructions, guide completion with Pulse, and confirm execution with Audits.
Field activity rarely connects to what actually sold
Trackable shares and product links connect field activity to downstream engagement and sales where your commerce, CRM, or order data supports it.
A day in the life
A new product launch goes out to the right reps, merchandisers, and ambassadors
Each gets the current materials and program instructions in Hussle
The field executes: store sets, sampling, and trackable product links
Pulse flags the stores and accounts that still need attention
Shopper engagement and order data show how the program performed